Crosby Marketing Communications appoints Marcos Ballestero as vice president, digital creative director. Ballestero comes to Crosby from Qorvis MSLGroup in Washington, DC, where served as VP, creative director. He has also held executive creative positions with Weber Shandwick, Ketchum and The NIH Cancer Institute. In his new position, Ballestero will play a lead role in creative concepting and user-experience design of digital marketing campaigns, websites and mobile apps. “Marcos has a blue-chip background and further expands our creative capabilities to design and deliver brand experiences across digital platforms that drive greater engagement and activation levels,” said firm president Raymond Crosby.
ADT hires DeLu Jackson as chief marketing officer. Jackson comes to ADT from Conagra Brands, where he served as vice president of precision marketing. He was previously vice president, digital at Kellogg and vice president, global digital at McDonald’s. In his new post, he will lead customer acquisition, marketing and advertising for ADT as well as activating such partnerships as ADT | Google and focusing on subscriber growth. “DeLu shares our passion for building a customer-focused organization, driven by data, and relentless in protecting and connecting people to the things that matter most,” said ADT chief revenue officer Keith Holmes.
4media group adds Jody Nicholes and Blaire Galaton to its broadcast PR team. Nicholes joins the agency as senior vice president of production services, and Galaton is media relations manager. Nicholes served 27 years as a producer at NBC News Channel, covering a broad range of events. Galaton has been the executive producer and co-host of Cumulus Media’s Jack Diamond Show and a talent booker for Envision Radio Networks. “Jodie and Blaire are experts in their respective fields, so we know that they will add tremendous value to our clients,” said 4media group global CEO and president Ed Cyster.
LevelTen Energy, a provider of renewable transaction infrastructure, promotes Christin Camacho to vice president of marketing. Camacho has been with the company since 2018, most recently serving as director of marketing and communications. She was previously senior content marketing manager at Redfin and a senior account executive at Edelman. In her new role, Camacho will oversee marketing across LevelTen’s rapidly growing suite of software, analytics and services for large-scale renewable energy buyers, developers, advisors and financiers. “Her ability to lead an effective marketing team, combined with her expertise in communications and marketing strategy, will be key to the company’s success as we expand the LevelTen Platform,” said LevelTen chief commercial officer Ryan Warren.