Bastion Agency hires Steve Chavez as chief creative officer for its US offering. Chavez comes to Bastion from WPP-owned Garage Team Mazda, where he was also chief creative officer. He previously headed up creative efforts at Leo Burnett. Chavez will lead Bastion’s US-based creative team with a focus on creative strategy, concepting and execution. “By bringing in a heavy hitter like Steve, we’ll have world-class creative oversight as we continue delivering a frictionless experience for clients who want creative support that is innovative and inspirational,” said Bastion Amplify CEO Chris Bretschger.
FINN Partners names Alan Isacson, who led FINN’s global manufacturing sector for five years and founded ABI, an international, B2B marketing firm nearly 40 years ago, as a strategic advisor to the firm. Isacson and his team established FINN Partners’ Manufacturing Practice, which specializes across packaging, food, health, chemical, industrial, and environmental sectors. “In my strategic advisor role, I will continue my relationship with FINN as well as pursue several personal interests, including wildlife photography and book writing,” said Isacson. FINN Partners CEO Peter Finn noted that “Alan’s ability to help B2B companies create winning strategies and build sales was instrumental in his success as the founder of ABI and as a managing partner with FINN. I am grateful that Alan will continue to utilize this vast knowledge, experience and connections to support our agency in a strategic advisor role.”
Hotwire appoints Heather Craft to lead the agency’s North America business as CEO. Craft previously served as co-president alongside Laura Macdonald, who will now head up a newly created global growth team within Hotwire as chief growth officer. Before joining Hotwire as a senior vp in 2016, Craft held several senior positions at MSLGROUP. “Heather’s leadership and vision for Hotwire North America has led to it being the growth engine for all of Hotwire,” said Hotwire Global CEO Heather Kernahan. A 12-year veteran of Hotwire, Macdonald’s previous positions include head of consumer. “She has become a strategic partner to ambitious global tech brands, working with marketing and communications leaders to understand their business needs and help them achieve their goals,” said Kernhan.
The PRSA Foundation, which is dedicated to advancing diversity and inclusion within the communications profession, appoints Dawn Christian as president. Christian is the CEO and founder of Belong by Dawn Christian, a leadership consultancy established on the principles of Belonging as the core foundation of Inclusion, Diversity, Accountability and Social Impact (IDEAS) practices. Elected by the PRSA Foundation’s board of directors and appointed as a trustee in 2022, Christian succeeds Dr. Aerial Ellis following the completion of her tenure as President.
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