Jaime Nelson
Jaime Nelson

Hotwire is merging with its Australia based sister agency, Precinct, which specializes in strategic marketing services, branding, design, stakeholder relations, events and internal communications services. Precinct managing director Jaime Nelson will join Hotwire as managing director, strategy and marketing services for Hotwire Australia. Nelson will lead the introduction of expanded services in Australia and work across Hotwire to expand capabilities to clients globally. The strategy and marketing services team will provide integrated solutions for clients alongside the Australian communications team which is led by managing director Mylan Vu. Hotwire is part of the Enero Group, which also includes CPR, Frank, digital agency Orchard, research consultancies The Leading Edge and The Digital Edge, and programmatic marketing specialist OB Media.

Wheelhouse

Mass Luminosity, Dallas-based research, technology and experiential company, has acquired Fort Worth, TX-based Wheelhouse Marketing and PR. In addition to serving its current roster of clients, Wheelhouse will become the internal marketing arm of Mass Luminosity and its subsidiaries.  Managing partners Julie and Kell Curtis will continue as president and executive vice president for Wheelhouse, respectively. “Wheelhouse had originally been the agency of record as well as an investor in Mass Luminosity,” said Mass Luminosity CEO Angel Munoz, “and it’s because of this close relationship, along with our growth projections, we felt the time was right to bring their talents in-house.”

Xavier Prabhu
Xavier Prabhu

PRHUB, a full-service communication agency based in Bengaluru, India, is joining the IPREX network of communications agencies. Led by founder and managing director Xavier Prabhu and senior partner Sumathi Chari, PRHUB has offices in New Delhi, Mumbai, Hyderabad, Chennai and Kochi as well as Bengaluru, reinforced by a network of more than 100 associates across India. The agency’s offerings include social, digital, content, marcom support & influencer engagement capabilities. It serves clients in such sectors like manufacturing, engineering, internet, education, healthcare, consumer, food, travel, professional services and technology. “PRHUB brings a strong record of success and strengthens the Asia-Pacific team, better supporting our clients and partners worldwide,” said IPREX APAC president Alexandra Mayhew-Hills.