People on the Move

Angela Trapasso

InkHouse has expanded its digital marketing practice with the hiring of Angela Trapasso as vice president, digital marketing. Trapasso joins InkHouse from engagement marketing technology company Terakeet, where she most recently served as vice president of brand strategy. Her experience includes defining and executing earned media campaigns for digital public relations and search campaigns, as well as implementing influencer marketing campaigns. “Angela will ensure we are using every tool and creative approach possible as we expand our service offerings,” said InkHouse executive VP and CCO Tina Cassidy

Paul Sagan

LaVoieHealthScience has hired Paul Sagan as assistant vice president, investor relations and corporate communications. Paul comes to LHS from KCSA Strategic Communications, where he was vice president, corporate communications & investor relations, working with health, science and technology-based clients. He has also held senior financial communications positions at Sharon Merrill Associates, Morgan-Walke Associates, Thermo Electron Corporation, Allmerica Financial and Camp Dresser & McKee. At LHS, Paul will work with practice leads in investor and public relations and support the respective practices and clients at the intersection of science, healthcare and technology.

Caleb Bushner

Bateman Group has appointed Caleb Bushner vice president of digital strategy. Bushner was previously chief strategy officer at Free Range, where he led programs including brand awareness campaigns, omnichannel analysis and optimization strategies for businesses including JPMorgan Chase, Rainforest Alliance, Mattel, The United Way and Kraft. Prior to Free Range, he served as associate director of Digitas’ social media and influencer team for Taco Bell. Bushner will lead the Bateman Group’s development of digital products and services, and partner with clients seeking to expand the impact of their content and brand storytelling initiatives. He will work out of Bateman Group’s San Francisco headquarters in addition to managing a team in the agency’s New York City office.

Wendy Hsiao

Hope-Beckham Inc. has promoted Wendy Hsiao to account director. Hsiao has been a senior account executive at HBI since 2016. Her previous experience includes serving as marketing manager for the Atlanta Humane Society and communications director at the Suzuki School. In her new role, Hsiao will oversee accounts for many of the agency’s clients, including ESPN Events’ Celebration Bowl, FusionHealth and Greenberg Traurig LLP.