Publicis Acquires TPM Communications

SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.

Developing a well-designed TV campaign involves asking three important questions.

How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.

Marketing software giant Cision has entered into a $450M agreement to acquire Brighton, UK-based digital consumer intelligence company Brandwatch.