Ronald N. Levy (Oct. 15, 2013): One of the companies best loved by the media is certainly Jack O'Dwyer's Newletter. The New York Times called this NL the Bible of PR. PR Quarterly quoted O'Dwyer's repeatedly. Now a report in today's New York Observer shows why this NL is so productive of business for advertisers.
Says the Observer: "In a world of multiple daily communications, his e-mail blast still carries serious juice [even] in big agency C-Suites."
Jack is, the Observer reports, "the industry's most legendary cheerleader" and offers "nearly obsessive coverage of the communications business." The three-page Observer report shows why O'Dwyer publications are used successfully by hundreds of advertisers including most of the best-known PR firms.
Where PR and marketing executives look for what the Observer calls
"nearly obsessive coverage of the PR business," that's where many advertisers repeatedly run "what you can accomplish with us" ads that make the phones ring.
It's a rare--and huge--media tribute to PR and to this newsletter's power to influence America's PR executives.