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O'Dwyer's Inside News of Public Relations & Marketing Communications - Int'l & Multicultural PR: Jun. '16
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O'Dwyer's June '16 Int'l & Multicultural PR MagazineJune '16 Int'l & Multicultural PR Magazine
Articles on healthcare outreach to aging Hispanics, marketing to multicultural millennials, and which areas of the world are growing fastest for PR.


Tue., Jun. 28, 2016
DLPR Selects Senior Staff
By Jon Gingerich
Dukas Linden Public Relations has promoted three executives to the position of senior vice president.
Category: Personnel Appointments
Tue., Jun. 28, 2016
MWWPR Brings in Shapiro in LA
By Editorial Staff
wendi shapiroWendi Shapiro, senior VP for Murphy O'Brien PR, has moved to MWWPR to lead its consumer marketing practice in the Western region from Los Angeles.
Category: PR Firms
Tue., Jun. 28, 2016
PAN Expands Silicon Valley Presence
By Jon Gingerich
PAN CommunicationsPAN Communications has bolstered its Bay Area foothold with the addition of a new San Francisco location.
Category: Personnel Appointments
Tue., Jun. 28, 2016
SolarCity Taps Joele Frank Amid $2.8B Tesla Offer
By Editorial Staff
tesla, solarcitySolar power giant SolarCity has engaged PR, financial and legal counsel amid to weigh Tesla Motors' $2.8B takeover offer.
Category: Financial PR & Investor Relations
Tue., Jun. 28, 2016
AMP Agency, Boston, Sues MWW for $289,149
By Jack O'Dwyer

AMPAMP Agency, Boston, a full service marketing firm, has sued MWW Group, East Rutherford, N.J., and New York, seeking payment of $289,149 plus attorneys’ fees, court costs and pre-judgment interest.

Category: Legal PR
Tue., Jun. 28, 2016
Briggs & Riley Bags LDPR as AOR
By Jon Gingerich
Briggs & RileyLaura Davidson Public Relations has been named agency of record for luggage brand Briggs & Riley.
Category: News of Accounts
Tue., Jun. 28, 2016
Wieck Unveils Tritium
By Jon Gingerich
WieckWeb development and content management company Wieck is launching a new digital platform titled Tritium.
Category: PR Services
Tue., Jun. 28, 2016
Trump Tabs Communications Director
By Editorial Staff
Jason MillerDonald Trump's presidential bid has tapped political ad maven Jason Miller as communications director.
Category: Public Affairs
Tue., Jun. 28, 2016
Nestle Taps CEO with Healthcare Background; Millennial Work Satisfaction in a Digital Agency
By Editorial Staff

Corporate Nestle taps CEO with healthcare background (ABC News) 

Careers A millennial on work satisfaction in a digital agency (R. Koch) 

Social What the #NoBillNoBreak livestream means for brands (N. Ludlum) 

Tools Why Facebook Live is the new deskside for smart PR pros (X. Beltran) 

Tech The two words on everyone's lips at Cannes: Virtual reality (L. Bevan) 

Viral Cormac McCarthy not dead (Newsweek) 

Brands Jack Daniel's embraces a hidden past: help from a slave (NY Times) 

Entertainment PR lessons from 'Game of Thrones' (A. Brannum) 

Finance How Synovus got its reputation back (American Banker) 

Entertainment Chris Brown's PR rep quit (TMZ) 

Category: PR Links
Mon., Jun. 27, 2016
If a Tree Falls in the Forest …
By Eric Lebson
Eric Lebson Ian McCalebv
Those of us who work to get media’s attention for a living have to look beyond the traditional PR toolbox and cultivate new ways to raise awareness if we want to cut through the noise.
Category: Professional Development
Mon., Jun. 27, 2016
APCO Appoints Boeing’s Foerster
By Jon Gingerich
Mary FoersterMary Foerster, former vice president of communications and marketing at Boeing, has moved to PR giant APCO Worldwide in a consultant role.
Category: Personnel Appointments
Mon., Jun. 27, 2016
Fineman Guides Dunkin in NoCal
By Editorial Staff
dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.
Category: Food & Beverage PR
Mon., Jun. 27, 2016
How Johnson Can Press Post-Brexit Advantage
By Ronn Torossian
Ronn TorossianAs it stands, the Prime Minister’s position is Boris Johnson’s to lose.
Category: Public Affairs Commentary
Mon., Jun. 27, 2016
National PTA, New York State Whiff on Wi-Fi Radiation Threat
By Jack O'Dwyer

Cellphone towerThe National Parent Teachers Assn., which will meet June 30-July 4 in Orlando, rejected a plea by Wi-Fi health advocates for exhibit space. New York State also whiffs.

Category: Healthcare PR
Mon., Jun. 27, 2016
Leaders are Determined by Response to Tragedy
By Joe Honick

Joe HonickA true statesman refrains from issuing bragging rights and instead demonstrates a capacity to understand human needs.

Category: Public Affairs Commentary
Mon., Jun. 27, 2016
The 'Anti-Business' President Who's Good for Business; Career Tips from the WH Comms Director
By Editorial Staff

Politics The 'anti-business' president who's been good for business (Bloomberg) 

Careers 5 career tips from the White House communications director (Cosmo) 

Int'l Israeli PM taps controversial media czar nominee as low-level advisor (TOI) 

Media Anti-gun PR flack slams 'trolls' for exposing pose (Newsbusters)

Int'l China's $10B-year PR ministry mired in political fight (BB) 

Category: PR Links
Fri., Jun. 24, 2016
Broncos Have Top NFL PR Staff
By Editorial Staff
patrick smythThe Denver Broncos' PR staff won the top PR honor from the Pro Football Writers of America for 2016.
Category: Entertainment & Sports PR

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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June '16 Int'l & Multicultural PR Magazine

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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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