wellnessWellPet, which claims to market the “healthiest natural products for pets,” has issued an RFP to build awareness and sales of its line of dog/cat food, supplements and treats.

The Tewksbury, Mass.-based company generates sales of more than $500M in revenues and is a unit of Berwind Corp., home of Elmer’s Glue.

Its brands such as Old Mother Hubbard, Eager Pack, Wellness and Holistic Select are sold in independent specialty pet stores.

The firm is looking for media relations, product placement, social media, trade show support among other duties.

The firm has a new marketing executive as New Zealander Camelle Kent joined from Timberland, where she was global brand marketing chief, last month. Earlier, she was director of the global shave care business at Gillette.

WellPet expects to select four candidates by Christmas with final presentations on tap for January. Its PR reps were not reached.