 |
| Malek Robert Amirshahi |
Malek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications.
Currently, he is senior VP-corporate communications at Univision, the No. 1 Hispanic media company in the US, responsible for reputation, internal PR, media relations and execution.
Earlier, he had PR and CSR stints at Time Warner Cable and Cox Enterprises.
At Macy’s Amirshahi will drive external/internal messaging and handle ESG issues. He will report to Danielle Kirgan, chief transformation & human resources officer.
Based in New York, Amirshahi succeeds Cheryl Heinonen, who will be leaving the company after the holiday season to relocate back home to the west coast.
Macy’s, which also owns the Bloomingdale’s and Bluemercury brands, posted a $91M third-quarter loss as sales declined 22.8 percent to $4B due to the impact of the COVID-19 pandemic.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.