Media Comcast's costly package (D. Johnston)
Corporate For corporate restructuring PR firm, timing is everything (HBJ)
Metrics Google Analytics 101: 5 metrics for PR (C. Wolverton)
Ethics Journalists seeking accreditation for Brit Awards asked to cover sponsor (Press Gazette)
Marketing Hitch your campaign to a star (MediaPost)
Sports How the myth of the NCCA 'Student-Athlete' was born (Deadspin)
Q&A Lou Hoffman on PR and storytelling (F. Strong)
Q&A Deidre Breckenridge (R. Iliff)