Tyler Gray, who served a five-year stint as editorial director at Fast Company, has moved to Edelman to take command of its newsroom in New York.
The unit produces analytics-based stories, visuals and videos to spur content sharing to drive client brand performance.
It is one of seven newsrooms operating by the top independent firm.
At FC, Gray lead a 15-member staff who helped revamp the magazine’s website and improve view traffic.
He also did editorial and consultant posts at the New York Post, Maxim, US Weekly, Radar and New York Times.
Russell Dubner heads Edelman’s New York office, which has more than 800 staffers.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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