simon sprouleSimon Sproule, who led global marketing communications for Nissan Motors in Japan, has moved to Silicon Valley-based electric carmaker Tesla Motors as VP of communications and marketing.

Former Tesla VP/comms. Ricardo Reyes left Tesla for Square in 2012.

The appointment comes as Tesla and its high-profile CEO, Elon Musk, square off against states that are blocking its direct-sales model. New Jersey this week effectively banned Tesla from selling cars directly to buyers.

Sproule was director of communications for Renault-Nissan – the top electric car seller -- and held various VP posts at Nissan in the U.S. and Japan and for Jaguar Land Rover in Irvine, Calif. He also did a stint as a VP of communications for Microsoft and as comms. manager for Ford in the U.K.

Obama alum Liz Jarvis-Shean joined Tesla as director of global communications last year.

Bloomberg first reported the hire.