Inside News of PR & Marketing Communications

Last Updated: Wed., Oct. 18, 2017 @ 12:11 pm

ICR Sings ‘Goodbye Ruby Tuesday’

Wed., Oct. 18, 2017

By Kevin McCauley

Ruby Tuesday logoICR Inc. is handling Ruby Tuesday as the sit-down casual dining format restaurant chain says farewell to the stock market.

Accounts in Transit

Wed., Oct. 18, 2017

By Steve Barnes

Zapwater logoZapwater lands Levy Restaurants for Spiaggia development in Chicago….Lewis wins US duties for UJET…Buffalo.Agency adds Chef’s Cut Real Jerky Co to create golf-tied campaign.

Team Trump Has Got to be 'Fake News'

Wed., Oct. 18, 2017

By Kevin McCauley

Politico/Morning Consult pollIt's surprising that only 46 percent of voters believe the media make up stories about Donald Trump. The off-the-wall actions/policies of Team Trump must be 'fake news.' Right?

Events Could Drive Future Growth for Magazine Brands

Wed., Oct. 18, 2017

By Jon Gingerich

MagazinesA growing number of professionals working at magazines now believe publisher-branded events will serve as a top source of revenue within the next year, according to a survey conducted by magazine-media industry news site Folio.

Media Moves

Wed., Oct. 18, 2017

By Steve Barnes

Sumner RedstoneLegal fight over fortune of 94-year-old Summer Redstone gets kicked up notch…Politico launches Politico Money podcast…Washington Examiner snags Barron-Lopez from HuffPo to cover Dems.

 

KeepTheCare Battles Trump's Attempt to Weaken the ACA

Wed., Oct. 18, 2017

By Jane Landers

KeepTheCareMSLGROUP and HealthyWomen's KeepTheCare campaign held a social summit Oct. 16 in NYC to support women's preventive health care on the heels of an executive order from President Trump intended to weaken the Affordable Care Act's health coverage protections.

Omnicom Q3 Revenues Slip 1.9%

Wed., Oct. 18, 2017

By Kevin McCauley

John WrenOmnicom posted a 1.9 percent drop in Q3 revenues to $3.7B largely due to a lack of M&A activity and sale of underperforming assets, according to chief John Wren.

Promoting Wellness Authentically to Millennials

Wed., Oct. 18, 2017

By Lindsey Carnett

Lindsey Carnett Best practices beauty brands can adopt to engage the Millennial market and connect with this prized demographic regarding the ingredients in their products.

Viral Content Battles News for Social Engagement

Wed., Oct. 18, 2017

By Jon Gingerich

NewsWhipViral, non-news content online could be edging out hard news items for producing stories that yield the most interactions on Facebook, according to recent findings by NewsWhip.

WPP Boss Sorrell Demands ADK Come Clean

Tue., Oct. 17, 2017

By Kevin McCauley

ADKWPP chief Martin Sorrell wants 24.7 percent-owned Asatsu-DK to disclose the number of potential financial partners approached and the extent of those discussions as he steps up opposition to Bain Capital's $1.3B tender offer for the Japanese ad agency.

Women's Media Center Honors Ashley Judd

Tue., Oct. 17, 2017

By Steve Barnes

Ashley JuddAshley Judd, the first actor to be a named source and share her story about Harvey Weinstein’s alleged sexual harassment, will be honored by the Women’s Media Center with its Speaking Truth to Power Award on Oct. 26.

BlackRock's Empty Words on Climate Change

Tue., Oct. 17, 2017

By Kevin McCauley

BlackRock reportBlackRock, the world's largest investment firm, says investors cannot ignore climate change, and then votes against shareholder resolutions calling for oil companies to act on global warming.

IABC Net Assets Dip to $222K from $1M in 2012

Tue., Oct. 17, 2017

By Jack O'Dwyer

Stephanie DouteIABC, reflecting declines in corporate PR employment, showed a drop in net assets from $1M in 2012 to $222K in 2016 after a dip to $14K in 2015.

Fenton Scoops Up PR & Co.

Tue., Oct. 17, 2017

By Kevin McCauley

Ben WyskidaFenton has acquired PR & Co. to bolster its position in the education, philanthropy and ed-tech sectors in the San Francisco Bay market.

Inspiring and Motivating the Empowered Patient

Tue., Oct. 17, 2017

By Dan Martin

Dan MartinAs the healthcare industry undergoes a radical digital transformation driven by the self-service model occurring between patients and employers, payers, and providers, healthcare brands have an opportunity to tap into the power of storytelling to inspire, build trust and truly impact change both in the industry and for their organizations.

News of Firms

Tue., Oct. 17, 2017

By Steve Barnes

Alfred LeachMMI evokes image of Viking ship, rebrands…Fenton launches political polling unit…W2O celebrates fifth anniversary of Syracuse U. alliance.

Blicksilver PR Works Weinstein Co.'s 'Bailout'

Mon., Oct. 16, 2017

By Kevin McCauley

The Weinstein CompanyOwen Blicksilver PR is handling today’s news that Colony Capital agreed to pump a cash infusion into embattled The Weinstein Co. and to negotiate the acquisition of the entire company or key assets.

Would You Work for Weinstein?

Mon., Oct. 16, 2017

By Fraser Seitel

Fraser P. SeitelThe damage inflicted to Lisa Bloom’s reputation and business provides a cautionary lesson for any PR counselor tempted to work for a deep-pocketed but ethically-suspect client. (5 reader comments)

Why Anonymity is the Enemy of Engagement

Mon., Oct. 16, 2017

By Brandon Edwards

Brandon EdwardsThe healthcare system in the U.S. has a tendency to render its consumers anonymous, and anonymity has a tendency to leave people ignored. How can we transform this industry in such a way that it begins to engage on personal and emotional levels? (1 reader comment)

Sard Verbinnen Shops at Nordstrom

Mon., Oct. 16, 2017

By Kevin McCauley

NordstromSard Verbinnen & Co. is handling news that Nordstrom family members have put on hold plans to purchase the 70 percent stake of the department chain that they do not own