Zelle

Weber Shandwick picks up AOR duties for Zelle parent company, Early Warning Services. In addition to promoting the digital payments company, Weber will raise awareness for Paze, Early Warning Services’ online checkout solution slated for general consumer availability later this year. The agency will also handle media relations, executive communications, social media and influencer strategy support. “Weber Shandwick’s forward-thinking approach to the client-agency partnership makes them the natural choice to help us expand our reach in communicating about innovative payment and online shopping tools consumers can trust,” said Early Warning Services VP of communications Jane Khodos

C8

C8 Consulting, which works with “disruptive-tech” companies, is selected to work on delivering a media relations program for VertiGIS, a company that develops software solutions and services that enable professionals in the utilities, public sector, telecommunications and infrastructure sectors to connect their business processes with spatial management technology. C8 will focus on securing editorial placements that resonate with audiences in global, national and trade publications. The goal is to position VertiGIS and its key spokespeople—including London-based CEO Andy Berry—as experts in geographic information systems. Since VertiGIS was acquired by Battery Ventures in 2017 the company has made 10 acquisitions in North America and Europe. “C8 has extensive industry expertise, impressive PR strategies and strong relationships with global media,” said VertiGIS CMO Lisa Cottrell.

Cayo

LDPR, a travel and lifestyle PR firm, checks in with Cayo Levantado, the Dominican Republic’s first all-inclusive luxury wellness resort, and Sonesta Hotels of New York. The agency’s work for the clients will include media relations, social media/influencer marketing, and collaborative brand partnerships. Cayo Levantado, which opened on a private island off the coast of Samaná in June 2023, features 218 guest rooms and villas, Sonesta Hotels of New York is a collection of four New York City hotels: The Benjamin Royal Sonesta, The Shelburne Sonesta, The Fifty Sonesta Select and The Gardens Sonesta ES Suites.