The PGA Championship has enlisted Chicago-based Edelman sports PR unit Matter to handle the 2015 PGA Championship in Kohler, Wis.
Matter, which worked PR for the 2012 Ryder Cup in Medinah, Ill., will tackle media relations management, social media activation, PR counsel, partnership assistance and strategic planning for the Aug. 10-16, 2015 event at Whistling Straits.
Victor, N.Y.-based Dixon Schwabl handled PR for the 2013 PGA Championship in Rochester. Louisville-based Buzz Advertising and Marketing is working the 2014 Championship, set for that city in August.
PGA Championship director Jason Mengel said the event wanted a firm with a strong presence in the Midwest and experience in the golf sector.
Whistling Straits hosted the Championship in 2004 and 2010 and was recently tapped for the 2020 Ryder Cup.
The PGA Champsionship features a $10M prize, the largest of any major golf championship.
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