The Inside News of PR & Marketing Communications

Last Updated: Mon., Apr. 23, 2018 @ 4:25 pm

Germany Seeks PR for $2.5M Push in US

Mon., Apr. 23, 2018

By Kevin McCauley

Wunderbar TogetherThe Goethe-Institut is seeking a firm to support the one-year public diplomacy “Deutschlandjahr (Year of German) USA” campaign that kicks off in October.

Starbucks Surrenders the Store

Mon., Apr. 23, 2018

By Fraser Seitel

Fraser SeitelPR pros and the public have commended Starbucks’ management for its fast and decisive action in the wake of a recent crisis, but the coffee giant’s spur-of-the-moment decision to acquiesce to mob demands may likely backfire.

PBS Gains Gaines

Mon., Apr. 23, 2018

By Kevin McCauley

Jeremy GainesJeremy Gaines, a media veteran most recently managing director at Burson-Marsteller, will join the Public Broadcasting Service later this month as senior VP corporate communications, a new position.

Why Subscription-Based News is the Future

Mon., Apr. 23, 2018

By Todd Barrish

Todd BarrishA growing distrust in clickbait headlines and the corrosive atmosphere of fake news is sending the public fleeing digital news sources and returning to subscription-based media properties that offer quality reporting and great storytelling.

Mobile Ad Spends to Top TV in ’18

Fri., Apr. 20, 2018

By Jon Gingerich

eMarketerMobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates. (1 reader comment)

KCSA Courts Cannabis Crowd

Fri., Apr. 20, 2018

By Steve Barnes

KCSAKCSA Strategic Communications is expanding its presence in the growing cannabis industry with the acquisition of Salar Media Group, which specializes in the sector.

APCO Handles Global Citizen

Fri., Apr. 20, 2018

By Kevin McCauley

Global CitizenAPCO Worldwide picks up Global Citizen, the nonprofit dedicated to eradicating extreme poverty by 2030.

Accounts in Transit

Fri., Apr. 20, 2018

By Steve Barnes

Wham-OPercepture says Frisbees, Hula Hoops for all as Wham-O celebrates it 70th anniversary... Magrino adds downtown Brooklyn residential tower, barbeque grills and pop-up bars... Bob Gold & Assocs. scoops up FierceCable, briefing for service providers.

Media Maneuvers

Fri., Apr. 20, 2018

By Steve Barnes

Jen WongJen Wong, former Time Inc. COO, winds up at Reddit... Apple launches premium news service... Justice Dept. close to blessing Sinclair/Tribune deal.

Lambert Edwards Acquires Owen Blicksilver PR

Thu., Apr. 19, 2018

By Kevin McCauley

Jeff LambertGrand Rapids-based Lambert, Edwards & Assocs. today announced the acquisition of financial PR powerhouse Owen Blicksilver PR to move into the New York market.

Publicis Reports 8.2 Drop in Q1 Revenues

Thu., Apr. 19, 2018

By Kevin McCauley

Arthur SadounPublicis Groupe today reported an 8.2 percent slide in net revenues to $2.6B due to unfavorable currency exchange rates. At constant rates, Publicis revenues advanced 1.6 percent. (1 reader comment)

People on the Move

Thu., Apr. 19, 2018

By Steve Barnes

Cheryll ForsatzFerrero finds Cheryll Forsatz at Ketchum... R&J Strategic Communications promotes Tiffany Miller to VP... Gavin hires digital guru from going-out-of-business Bon-Ton Stores... Trilogy Financial adds Ginger Silverman, Aha! Unlimited founder.

Commentary

Becoming Less Green

Thu., Apr. 19, 2018

By Kevin McCauley

Ketchum surveyThe public may be warming to President Trump's position that environmental regulation kills jobs and stifles economic growth. Ketchum finds that concern for the environment plummets during the past year. (2 reader comments)

Awards Honor Washington Women in Journalism

Thu., Apr. 19, 2018

By Steve Barnes

Amanda BennettThe achievements of female journalists in the nation’s capital will be celebrated at the 5th annual Washington Women in Journalism Awards on April 26.

Edelman Hires de Blasio Aide

Thu., Apr. 19, 2018

By Kevin McCauley

Andrea HagelgansEdelman has recruited Andrea Hagelgans, senior advisor to New York Mayor Bill de Blasio as executive VP for Public Affairs. (1 reader comment)

Most Online Forms Go Uncompleted

Thu., Apr. 19, 2018

By Jon Gingerich

The ManifestMore than 80 percent of respondents said they've abandoned an online form recently and never returned to complete it, according to a recent survey.