Chime Communications today posted a $7M 2013 loss compared to a $3.8M year earlier profit as revenues rose 6 percent to $255M.
CEO Christopher Satterthwaite called 2013 a “good year” that was stacked against an outstanding “Olympic” year in 2012.
The British sports marketing and PR group expects momentum due to 2014 FIFA World Cup and Commonwealth Games.
He said contracts for those mega-events are expected to generate greater profits than what was chalked up from the London Olympics.
Satterthwaite anticipates growth from the sports marketers JIM in the US and People Marketing in China.
Chime’s Good Relations Group is the home of Good Relations Brand Communications, Harvard, Corporate Citizenship and Traffic Communications.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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