Hill+Knowlton Strategies has acquired digital creative shop Rice5, a $2M Asia firm with nearly 50 staffers.
Eleven-year-old Rice5 has offices in Hong Kong and Shanghai and clients like Givenchy, L'Oreal Group, Polaroid and the Hong Kong Tourism Board.
Services include creative design, social and digital media.
H+K is part of London-based WPP, which says it pulls $1.4B in revenue out of Greater China each year.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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