Entertainment PR firm Rogers & Cowan has acquired social media shop Black Sheep SMG, adding digital staffers on both coasts.
R&C, part of Interpublic, said Black Sheep will operate as a business unit of the firm. Jenna Menking, who founded and served as president of BSSMG, takes a senior VP role with R&C reporting to CEO Tom Tardio.
Her eight-year-old firm has worked with olive oil producer Bertolli, Warner Bros., model Anne V and MySpace, among other clients, managing and creating social media accounts and campaigns.
Tardio said the deal meets "growing demands" in the social media space.
R&C rival PMK-BNC last week added social marketing shop Spokes Labs to create a digital unit it calls Vowel.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
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Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
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