Omnicom has cut a mobile ad buying deal with Twitter worth nearly $250M during the next two years.
The ad/PR conglom gains inventory and locked-in rates at the mico-blogging site.
In announcing the deal, OMC stressed the “opportunity to deliver first-to-market benefits that impact all aspects of all Omnicom clients’ digital investments, from content to placement to measurement.”
Twitter says the arrangement is the first that it made on the ad exchange side with an agency holding company.
It bought the MoPub ad exchange for almost $250M last September.
Publicis, former merger partner with OMC, last week unveiled a $500M multi-year deal with Facebook.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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