The scandal-plagued National Football League has brought in former Pepsi-Cola North America CEO Dawn Hudson as chief marketing officer.
NFL commissioner Roger Goodell said Hudson will handle development, direction and implementation of all marketing activities for the league in a bid to “help further connect the NFL with fans.”
Hudson, a former ad agency exec, was president and CEO of the PepsiCo unit, where she spent 11 years, including as CMO. Pepsi is a large sponsor of the NFL. She also has sports experience as chairman of the board of the LPGA and has been vice chair of consulting firm The Parthenon Group for the past five years. Earlier, she was an EVP at Omnicom’s DDB Needham and managing director at DMB&B.
She will report directly to Goodell, starting next month based in New York.
The hire is the latest by the NFL to contain its simmering domestic violence crisis. Last week, the league brought in former Obama policy advisor Cynthia Hogan to head policy and government affairs.
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