London-based marketing conglomerate Creston reported today half-year revenue rose five percent to £37.3M.
The parent to Cooney Waters Unlimited and Alembic Health said its communications/insight operations ticked up four percent during the first half ended Sept. 30, on key new business wins from Vertu, Arthritis Research, Sony Mobile, Allianz, Bentley, BSkyB and McCain, among others.
Creston hopes a newly inked partnership with Germany's Serviceplan will boost international work in the segment.
Health operations rose six percent to £10.3M with US wins like the National Meningitis Assn., Parent Project Muscular Dystrophy and CDC.
Profit for the period hit £3.1M.
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Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
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Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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