Next Fifteen Communications Group, citing strong growth, particularly in the US, said it will sell more than three million shares to raise £4.3M ($6.5M) for digital acquisitions and investments in the US and UK.
The UK-based parent to firms like Text 100, M Booth, The Blueshirt Group and Bite, said three "specific smaller investment and acquisition opportunities" are expected to close in the next six months.
CEO Tim Dyson Next Fifteen's US operations have show strong trading with double-digit organic revenue growth.
"The acquisitions we have in mind will continue Next 15’s overall drive to create a new type of integrated marketing group which has at its core the technology of marketing: content, data, insight, analytics, apps and content platforms," he said.
NF acquired content ad agency Story Worldwide for $6.6M in October.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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