Rubenstein Communications handled today's "Breakthrough Initiative" announcement of a $100M program to hunt for intelligent life in the universe.
Physicist Stephen Hawking and Russian tycoon Yuri Milner, who is bankrolling the enterprise, unveiled the effort at a London press conference.
The ten-year program will have access to two of the world's most powerful telescopes—the Robert C. Bryd Breen Bank Telescope in West Virginia and Parkes Telescope in New South Wales, Australia—to survey the closest one million stars to Earth. A radio search will accompany the visual effort.
All data gleaned from the effort will be available to the public.
Hawking told the press, "We believe that life arose spontaneously on Earth. So in an infinite universe, there must be other occurrences of life."
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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