Didi Kuaidi, the Uber of China, worked with Sard Verbinnen & Co. and Brunswick Group on PR for its $100M tie-up with San Francisco-based ride-sharing service Lyft.
The deal brings Lyft to the China market and gives Didi Kuaidi a stake in the company alongside Andreessen Horowitz, Alibaba and Carl Icahn, among others.
Lyft president John Zimmer noted DK is "the clear market leader in China and has invaluable local expertise."
Sard Verbinnen's San Francisco office advises DK stateside, while Brunswick handles overseas PR duties.
Forbes this month called DK "Uber's mortal enemy."
The OutCast Agency works with Lyft on the PR front.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.