Digital stock photography giant Shutterstock today announced a partnership with PR Newswire that will allow PR and marketing pros access to the company’s vast trove of licensed images.
Shutterstock’s entire image library will now be integrated into PR Newswire’s Online Member Center, giving the news agency’s members the ability to add the photography provider’s images to their press releases. A recommendation tool will also provide users with image suggestions based on keywords detected in press release content.
"We are excited to partner with PR Newswire as the exclusive image provider for their press release platform,” Janet Giesen, Shutterstock's senior director of business development and strategic partnerships, told O’Dwyer’s. “What’s unique about this partnership is how PR Newswire has integrated our API using technology to recommend Shutterstock images based on keywords auto-detected in the press release content, saving communications professionals time while boosting the engagement of their announcement."
New York–based Shutterstock, which was founded in 2003, currently maintains a library of more than 80 million licensed images, including photos and vector graphics, as well as videos and music provided by more than 100,000 contributors.
The service will be available at no additional cost to PR Newswire members that purchase any package with a photo distribution option.