Miami-based independent marketing PR firm rbb Communications today announced that it has acquired digital marketing shop SpiderBoost Interactive.
Terms of the transaction were not publicly disclosed.
Miami-based SpiderBoost specializes in web design, search, social media and lead generation. The agency, which in 2014 reported revenues of $2.4 million, was founded in 2005. In lieu of the acquisition, the agency will now be titled SpiderBoost Communications.
rbb in a statement said the SpiderBoost team will collaborate with the agency's social media division, Digital Park, though that Miami-based operation would continue to operate as a separate business unit.
rbb, which acquired Florida shops Thorp & Company and Haber & Quinn six years ago, is also part of joint venture Gibbs-rbb Strategic Communications, which specializes in consumer and food product marketing. That partnership holds offices in New York, Chicago, Miami and Raleigh.
rbb, which was founded in 1975, in 2015 accounted for more than $7.6 million in net fees, according to O'Dwyer's rankings of PR firms.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.