Boston-based PAN Communications is looking to new VP of Digital Michele Frost to integrate the firm’s digital offerings across all forms of PR, marketing and media for its tech, healthcare and consumer clients.
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Frost joins the agency from marketing and recruiting management experts Blackboard. Prior to that she was director of marketing at Boston Children’s Hospital and VP of digital marketing at Forrester Research.
“Brands understand the importance of integrating earned media efforts with content marketing and data insights, so it’s important that PAN continue to hire leaders with skill sets that match the challenges our clients face,” Philip A. Nardone, Jr., PAN president and CEO, said.
Nardone pointed out that more and more brands are looking to outsource integrated approaches to better fit overall marketing and sales objectives.
“I’m excited to help further build a model that brands will look to for guidance in the complex environment of today’s engaged customer. The possibilities are endless and I’m thrilled to join such a talented team at PAN,” Frost said.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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