Princeton, NJ-based tech and consumer lifestyle agency Resound Marketing has been named agency of record for cloud data management platform Treasure Data.
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Mountain View, California-based Treasure Data offers a cloud infrastructure that aims to simplify data management and increase clients’ ability to get data analytics faster. Clients include Pioneer, Subaru and GE Healthcare. The Silicon Valley-based private company was founded in 2011.
Resound will raise awareness for Treasure Data’s brand through media outreach among business, data science, and enterprise IT press outlets in a bid to share the company’s story and reach key audiences, which includes enterprise IT and business operations leaders.
Resound maintains additional offices in San Francisco and New York. Other agency clients include Codementor, GameOn, MetLife Solutions Group, Palo Alto Software and Tigerlabs.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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