SOURCENEXT, Japan’s top software distributor, has named Resound Marketing as North American agency of record to highlight its ability to help US software and app companies penetrate and grow within the Japanese marketplace.
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Noriyuki Matsuda“While cloud-based distribution models may have eased entering foreign markets for software companies, many still face immense challenges in growing market share and achieving profitability, especially in the APAC region,” said Noriyuki Matsuda, CEO and founder of SOURCENEXT.
SOURCENEXT just celebrated its 20-year anniversary, having shipped 40 million product units over that time. It will be debuting a new mobile app at the Consumer Electronics Show in Las Vegas, Jan. 5 - 8. Clients include software vendors Dropbox, Evernote and Magix.
"With a legacy of 20 years’ success in bringing software to the Japanese marketplace, SOURCENEXT has a treasure trove of insight and experiences to share with US companies,” Resound’s co-founder and principal Kevin McLaughlin said.
Founded in 2003, Resound has offices on the east coast in New York and New Jersey and a base in San Francisco.
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