San Francisco-based digital tech PR and marketing shop Karbo Communications has forged a partnership with Brazilian agency SPMJ Comunicação, expanding the agency’s footprint into Latin America.
 |
SPMJ specializes in corporate communications and media relations with a focus on international tech brands in Brazil and Latin America. Clients include IEEE (Institute of Electrical and Electronics Engineers), Silver Spring Networks, Irdeto, AbbVie Laboratories, Agilent Technologies, Mayo Clinic, Microlab, Avianca Airlines, Tyco, PMI and others.
The São Paulo-based agency, which was founded in 1985, in February opened an office in New Orleans, its first in the U.S.
The partnership creates a digital communications services network allowing both agencies to deliver PR programs for tech clients across the Americas.
“When our clients want to expand their PR efforts into Latin America, they want to be assured that the team on the ground is just as capable as their Karbo Com team here in the States,” Karbo Communications founder and CEO Julie Karbo told O’Dwyer’s. “In SPMJ, we found a kindred spirit when it comes to strategic communications and a commitment to results. Similarly, their clients are confident that Karbo Com can help them succeed in the U.S. That’s what you get with best-of-breed agencies in each market.”
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.