Nevada is searching for a firm to measure the effectiveness of its tourism marketing efforts over the next two years, including PR, advertising and other outreach.
The Silver State released an RFP this week for research into its paid, owned and earned marketing and media efforts. The study will include determining awareness of the state's tourism outreach, as well as revenue generated as a result of those efforts.
A two-year contract is planned with a possible two-year extension.
Nevada in January tapped Fahlgren Mortine for PR and tourism marketing after a review on a $20M pact into 2017.
View the RFP (PDF). Proposals are due May 28.
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