Stories by Michael Fineman

•	A Trust Mindset for Brand Sustainability and Growth (Food & Beverage PR) Mon., Mar. 15, 2021 The COVID-19 pandemic’s effects on the food and beverage industry will be felt for years to come. Here’s why cultivating trust to meet consumer expectations will be what drives our clients forward.

•	Getting Your Crisis Communications Plan into Shape (Crisis Communications) Tue., Jan. 29, 2019 Here’s hoping that one of your resolutions this year will be to update your crisis communications plan.

•	PR Lessons From the First Tech Bubble Burst (Technology PR) Wed., Apr. 6, 2016 Parallels exist between today’s tech boom craze, characterized by a saturation of up-and-coming startups, with the ill-fated “dot-com” era of the late ’90s.

•	Benjamin Franklin’s Crisis Wisdom Still Applies Today (Crisis Communications) Wed., Jan. 20, 2016 Benjamin Franklin’s adages and aphorisms remain relevant in our complex media landscape today, and can be used as a guideline for reputation management and crisis communications.