Shel Lustig is president of MediaTracks Communications, a leading provider of audio and radio services for the public relations industry.
Stories by Shel Lustig
| • | Tips for Working with Clients on a Radio Campaign(PR Services) Fri., Jan. 25, 2019
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Seven steps PR agencies can take to achieve a successful and pain-free broadcast campaign.| • | Spring Cleaning: Decluttering Ineffective PR Strategies(PR Commentary) Tue., May 1, 2018
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| • | Radio Still Provides Big Bang for PR Buck(PR Services) Tue., Jul. 30, 2013 Radio's versatility, affordability and myriad environments can accommodate a range of messages, deliver a significant audience, convey a personal story, and do it all at a reasonable cost. Simply put, radio still provides a big bang for the buck. |
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