Eric Yaverbaum is CEO of Ericho Communications. He’s also author of the industry-standard bestseller, “PR for Dummies,” as well as “Leadership Secrets of the World’s Most Successful CEOS.”

Stories by Eric Yaverbaum

•	When Crisis Threatens an Influencer-Deal Partnership (Crisis Communications) Wed., Jan. 18, 2023 How to plan for a crisis before, during and after a partnership with a celebrity.

•	PR Positions Cannabis as Part of Fit, Healthy Lifestyle (Healthcare PR) Fri., Jan. 18, 2019 PR, not marketing, will drive the conversation about cannabis away from recreational use towards its role in maintaining a fit and healthy lifestyle. (2 reader comments)