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Peter Burger has worked with the likes of EY, Deloitte, JPMorgan Chase, Towers Watson, New York Life and the Metropolitan Transportation Authority. View his portfolio at

Stories by Peter Burger

    A Crisis Primer for the Social Media Era
    (Crisis Communications)

    Fri., Apr. 12, 2019

    Peter BurgerThe old crisis management protocols of controlling the narrative while communicating the brand story doesn’t work in a digital age where every action is misconstrued as a misstep and anything you say can and will be used against you.

    PR Takeaways from the Amazon HQ2 Debacle
    (PR Commentary)

    Wed., Mar. 6, 2019

    Peter BurgerA public relations post-mortem of Amazon’s failed New York HQ2 plans reveals a company ill-prepared to wage the PR battle needed to keep the deal on course while addressing critics and supporters. (2 reader comments)