Stories by Peter Burger

•

A Crisis Primer for the Social Media Era (Crisis Communications) Fri., Apr. 12, 2019 The old crisis management protocols of controlling the narrative while communicating the brand story doesn’t work in a digital age where every action is misconstrued as a misstep and anything you say can and will be used against you.

•	PR Takeaways from the Amazon HQ2 Debacle (PR Commentary) Wed., Mar. 6, 2019 A public relations post-mortem of Amazon’s failed New York HQ2 plans reveals a company ill-prepared to wage the PR battle needed to keep the deal on course while addressing critics and supporters. (2 reader comments)