Ken MacFadyen is Head of Content at BackBay Communications.

Stories by Ken MacFadyen

•	Rethinking Content Marketing’s Spot in the Sales Funnel (Financial PR & Investor Relations) Tue., Aug. 13, 2019 As organizations demand ROI from their content efforts, marketing teams are focusing lower on the sales funnel to be more targeted in their approach.

•	Content by Committee: the Challenges and an Antidote (Content) Mon., May 13, 2019 The Pareto Principle, when coupled with a rigorous process around content creation, can foster optimal collaboration without the usual headaches.