Veteran PA executive Jim Lake has joined Nahigian Strategies as principal at the Washington-based full-service strategic communications firm.
Lake, who has more than 30 years of communications experiece, was US PA practice chair at Burson-Marsteller (2002-2008), where he handled the Bureau of Engraving and Printing’s high-profile campaign to introduce the redesigned colored currency into circulation.
He also served for eight years though the Reagan/Bush and Bush/Quayle administations in posts at the Commerce Dept. and International Trade Administration dealing with global export strategies.
Lake also held top jobs at McBee Strategic, Gibraltar Assocs. and DDC Advocacy.
Keith Nahigian, who consulted at the Dept. Homeland Security and Dept. of Health and Human Services before launching his firm, expects Lake to use his political savvy and extensive experience in the public and private sectors to build his firm’s client base.