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Philadelphia's Braithwaite Communications is handling crisis PR chores for the Wanaque Center for Nursing and Rehabilitation, where an outbreak of adenovirus beginning in September killed 10 and sickened at least 19 more severely disabled children.
A lawsuit filed Nov. 7 blames the facility for maintaining unsanitary conditions that allowed the virus to spread and alleged staffers were "reckless and careless."
It cites inspection reports from 2015 through October that allegedly show deficiencies at the center that spread adenovirus.
New Jersey health officials, however, dismissed the shortcomings as "low level," according to the North Jersey Record.
The suit was filed on behalf of a 15-year-old resident at Wanaque Center who was taken to Hackensack Medical Center Oct. 18 in a "critical and life-threatening condition."
The virus does not pose a threat to healthy people but is dangerous to those with severe disabilities and weakened immune systems.
New Jersey Governor Phil Murphy held press conference Oct. 24 at the Wanaque Center, which is not admitting any new patients until Dec. 3- if no new cases are confirmed.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
