The Army announced Nov. 20 that Omnicom’s DDB Chicago has won the $4B ten-year marketing and advertising program that had been at Interpublic for a dozen years.
The US Army Mission and Installation Contracting Command at Fort Knox, KY, is the contracting agent.
Work locations and funding levels are to be determined.
The Interpublic team, which was led by McCann Worldgroup and included Weber Shandwick, was eliminated from the pitch due to a technical issue.
FleishmanHillard is part of the winning DDB team.
WPP also pitched.