 Mike Hunter |
Purdue Pharma, marketer of OxyContin, allegedly was involved in a 2017 covert misinformation campaign created by Washington's The Herald Group to attack attorneys generals who either filed or planned to file suits against opioid manufacturers, according to a Feb. 14 online report by Oklahoma's News 4.
Oklahoma's AG Mike Hunter released previously confidential documents in his state's case against opioid manufacturers spelling out the misinformation campaign and its attempt to shift blame for the crisis on victims of addiction.
He claims the "documents are damning evidence showing Purdue executives were more interested in spreading propaganda than stopping the death toll from rising and fixing the problem they created."
The documents are exhibits in Oklahoma's suit.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
A cyber incident plays by different rules. And if leaders don’t recognize those differences, their response will falter.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
