 Mike Hunter |
Purdue Pharma, marketer of OxyContin, allegedly was involved in a 2017 covert misinformation campaign created by Washington's The Herald Group to attack attorneys generals who either filed or planned to file suits against opioid manufacturers, according to a Feb. 14 online report by Oklahoma's News 4.
Oklahoma's AG Mike Hunter released previously confidential documents in his state's case against opioid manufacturers spelling out the misinformation campaign and its attempt to shift blame for the crisis on victims of addiction.
He claims the "documents are damning evidence showing Purdue executives were more interested in spreading propaganda than stopping the death toll from rising and fixing the problem they created."
The documents are exhibits in Oklahoma's suit.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
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