 Mike Hunter |
Purdue Pharma, marketer of OxyContin, allegedly was involved in a 2017 covert misinformation campaign created by Washington's The Herald Group to attack attorneys generals who either filed or planned to file suits against opioid manufacturers, according to a Feb. 14 online report by Oklahoma's News 4.
Oklahoma's AG Mike Hunter released previously confidential documents in his state's case against opioid manufacturers spelling out the misinformation campaign and its attempt to shift blame for the crisis on victims of addiction.
He claims the "documents are damning evidence showing Purdue executives were more interested in spreading propaganda than stopping the death toll from rising and fixing the problem they created."
The documents are exhibits in Oklahoma's suit.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
