Avi Garbow
Avi Garbow

Patagonia, which says it is in business to save the planet, has recruited Environmental Protection Agency veteran Avi Garbow for the newly created position of environmental advocate.

Garbow, who was the longest-service general counsel at the EPA, is tasked with focusing the resources and sharpening the voice of the outdoor apparel company as it works to promote a more sustainable future.

“As Patagonia’s environmental advocate, Avi will provide leadership and strategy to our commitment to the planet,” said Rose Marcario, Patagonia CEO. “He will help us advance policies that support land and water, renewable energy and regenerative organic agriculture. These are solutions that can not only curb our carbon problem, but also reverse it.”

Nominated by President Obama, Garbow served as general counsel at the EPA for more than seven years and was responsible for its 200-plus lawyers at headquarters and throughout the US.

He exited for a partner slot at Gibson Dunn & Crutcher law firm in March 2017.

Founded more than 40 years ago, Patagonia has reduced its environmental footprint and supports hundreds of green non-profits throughout the world.

The Ventura, CA-based company made news in December 2017 when it sued the Trump administration for its decision to shrink the Bears Ears National Monument and Grand Staircase-Escalante National Monument in Utah.