Melanie Janin, who was executive VP at Weber Shandwick, has joined Conservation International as chief communications & marketing officer.
She is responsible for PR strategy, messaging and promotion of the CI brand.
CI has offices in 30 countries and runs projects in more than 100 nations.
At Weber Shandwick, Janin led the sustainability and social impact practice on the West Coast and counseled companies, NGOs and foundations.
Earlier, she ran sustainability communications at Amazon, handled marketing and PR for the Business for Social Responsibility group, developed corporate partnerships at the Environmental Defense Fund, and served as director of communications at Greenpeace.
CI CEO M. Sanjayan said Janin “has an impeccable track record with non-profits and the private sector in using brand leadership and communications to foster culture, leadership and a forward-looking, problem-solving mindset.”