Betsy Palmer has joined American International Group, Inc. as senior vice president and chief marketing strategy, communications and industry leadership officer, AIG Life & Retirement.
Palmer comes to AIG from TIAA, where she had been senior vice president and chief communications officer since 2010. She played a major role in TIAA’s 2016 rebranding by developing an integrated public relations, advertising and social media program.
She previously served as marketing and communications director at EY and executive vice president, marketing and communications at management consulting firm BearingPoint.
At AIG, Palmer will assume responsibility for all marketing, communications, stakeholder management, industry thought leadership, sponsorship and brand positioning activities across Life & Retirement. She will also serve as the primary external spokesperson for the Life & Retirement organization.
AIG Life & Retirement CEO Kevin Hogan cited Palmer’s “deep experience in brand building, public relations and industry thought leadership, which will make her a strong leader.”