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The Dominican Republic has a $35K monthly contract with Rubenstein PR to provide advisory services regarding the impact that its reeling tourism sector will have on the economy and effect on the Caribbean nation. The effort is led by president Richard Rubenstein.
At least nine tourists have mysteriously died in the DR, including Leyla Cox, a Staten Island woman who passed away June 10 a day after celebrating her 53rd birthday.
Dominican officials have lashed out at US media coverage of the deaths, dismissing it as “fake news” about an island that welcomes 6M visitors a year.
“It’s all a hysteria against the Dominican Republic, to hurt our tourism, this is a very competitive industry and we get millions of tourists, we are a popular destination,” Carlos Suero, DR’s Ministry of Public Health spokesman, told Fox News.
The FBI has launched an investigation of the deaths and the US State Dept is monitoring the probe.
The State Dept already had a “level 3—'exercise increased caution’ travel warning on the DR for violent crime, including armed robbery, homicide and sexual assault.
Rubenstein’s contract with DR’s Consulate General in New York runs through Sept. 11.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
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