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Lean Factor has won the competitive pitch for 5Tonic, which is committed to a global open environment to promote research and projects related to the development of 5G technologies.
Formed by Spain's Telefonica and IMDEA Networks, 5Tonic members include Intel, Ericsson, CommScope, InterDigital, Altran and University Carlos III (Madrid). Nokia Bell Labs is a 5Tonic collaborator.
5TONIC will showcase the capabilities and interoperation of equipment, services and applications of global companies in the 5G space. The EU has designated 5Tonic a digital innovation hub.
Lean Factor, a global digital strategy and communications shop in Madrid, is to develop a PR program for 5Tonic and liaison with the staffs of the member companies.
It will draft articles, editorials, press releases and white papers; produce videos, organize briefings, conduct media outreach and handle events when it begins work on the one-year program on July 1.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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