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Brunswick Group is working for Merlin Entertainments as the owner of Legoland Resorts, The London Eye and Madame Tussauds wax museums agrees to a $7.6B takeover in what the Financial Times calls “one of the largest European buyouts in recent history.”
Blackstone private equity giant, Denmark’s Kristiansen family, which controls Lego toymaker, and Canada Pension Plan Investment Board form the consortium that is acquiring the British firm that runs family-based brands/attractions in 25 countries.
Merlin’s UK businesses have been hurt by Brexit and criticism that some of its parks are dated and too expensive, according to the FT.
Joe Baratta, Blackstone’s global head of private equity, said his firm is ready to “commit the substantial resources required to support the long-term objectives of Merlin” and looks forward “to backing Nick Varney and his strong management team.”
Brunswick’s Simon Sporborg, Fiona Micallef-Eynard and Daniel Holgersson are PR advisors to Merlin.
FTI Consulting’s Neil Doyle, Louisa Feltes and Ed Bridges are working for Blackstone and the Kristiansen family’s investment arm.


BGR Group represents Noble Supply and Logistics as it files for Chapter 11 due to a change in its weapons support contract with the Defense Logistics Agency.
C Street Advisory Group is handling the Chapter 11 filing of LIV Golf following the move by Saudi Arabia’s Public Investment Fund to pull the financial plug on the League. (Updated)
Teneo handles Bamboo Insurance Services as the Midvale, UT-based marketer of homeowner policies files a Form S-1 statement with the SEC for an initial public offering.
FTI Consulting handles West Marine as the nation’s leading retailer of marine parts and accessories for boating, fishing and sailing enthusiasts emerges from Chapter 11 bankruptcy.
Throughline Global Advisors represents Principal Mineral as it acquires Conductive Group, manufacturer of advanced materials for the aerospace, telecommunications and electronics sectors.



