MediaMonks, the production company owned by Martin Sorrell’s S4 Capital, was part of a project recently recognized as winner of the day by the FWA (Favorite Website Awards). Along with ad agency WMcCann and client Mastercard, the company helped put together the Impossible Mascots campaign, in which hospitalized children undergoing cancer treatment were able to join Brazil’s national soccer team on the field through specially created telepresence robots. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium from their hospital beds. The award is voted on daily by a jury of more than 400 professionals in the field of marketing, communication and technology around the world. There are other variations of the award, such as weekly, monthly and annual voting, and the campaign can still win in those categories.
FWV Fetching president Kristen Levine has been selected by Pet Age, a business to business media brand that covers the pet industry, as a 2019 ICON Award recipient. The Pet Age ICON awards recognize industry professionals who have shown a long-term commitment in the space, dedicating at least 20 years to the pet manufacturing or servicing industry. Levine founded Fetching Communications, the nation’s first marketing and public relations agency dedicated solely to the pet industry, in 2003. Ten years later, she acquired PetPR.com, a news distribution service. In 2017, French/West/Vaughan acquired both companies, launching FWV Fetching, its pet and veterinary division. “Clocking more than three decades in the pet service and marketing industries, she has made the world a better place for pets, their parents and the businesses that serve them,” said FWV CEO Rick French.
The next PR Museum Summer Session, on July 18, is the latest of an ongoing series, “Invention in PR.” The event features Adam Ritchie, principal of Adam Ritchie Brand Direction, who will discuss how to apply invention at the beginning of the PR process and provide take-away usable strategies and tactics for both agencies and in-house professionals. Among the topics to be discussed are creative problem-solving, selling an unconventional idea internally and untethering media outreach from the usual suspects at launch time. Running from 6 pm to 9 pm, the event will take place at the Fisher Center – Syracuse University, 136 Madison Ave., 2nd Floor (front entrance), New York City. For more information, or to register, click here.