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| Hope Hicks |
Hope Hicks is returning to the White House as “counselor to the president,” reporting to president Trump’s son-in-law, Jared Kushner.
The 31-year-old was White House communications director before exiting early last year for the chief communications officer post at Fox, which is headed by Lachlan Murdoch son of media baron Rupert Murdoch.
“There is no one more devoted to implementing President Trump’s agenda than Hope Hicks,” Kushner said in a statement. “We are excited to have her back on the team.”
Hicks is expected to play a major role in Trump’s re-election campaign.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
If you’re like a lot of people, you have been obsessed with “Love Story,” the FX series that has been airing for the past eight weeks about JFK Jr. and Carolyn Bessette. But why didn’t Kennedy use crisis PR to deal with the paparazzi, the news media and the tabloids?
Much is made of the importance of proper planning to anticipate and manage a crisis—but what matters most is understanding how decisions will be made once the crisis is underway.
