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Reckitt Benckiser Group, which bills itself as a global leader in health & hygiene, is proud of its role in fighting the COVID-19 pandemic.
The maker of Lysol and Dettol believes it has a responsibility to provide consumers accurate, up-to-date information on the best ways to protect themselves from COVID-19.
The British company certainly lived up to that commitment to accuracy after president Trump suggested during his April 23 daily COVID-19 campaign appearance that people inject themselves with disinfectant to treat coronavirus.
"I see the disinfectant that knocks it out in a minute, one minute," said Trump. "And is there a way we can do something like that by injection inside or almost a cleaning? As you see, it gets in the lungs, it does a tremendous number on the lungs, so it would be interesting to check that."
RB quickly issued a April 24 statement slugged "improper use of disinfectants."
It reads: "we must be clear that under no circumstance should our disinfectant products be administered into the human body (through injection, ingestion or any other route).
"As with all products, our disinfectant and hygiene products should only be used as intended and in line with usage guidelines. Please read the label and safety information.
"We have a responsibility in providing consumers with access to accurate, up-to-date information as advised by leading public health experts. For this and other myth-busting facts, please visit Covid-19facts.com."
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
A cyber incident plays by different rules. And if leaders don’t recognize those differences, their response will falter.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
